The Ethics Of The Enron Corporation - 1908 Words

October 2, 2015, news broke that Enron Field was still the legal name of Minute Maid Park in the Texas comptroller’s office. Even after a 15 year period of change here in Houston, Texas, there are still small remembrance that the Enron Corporation was a large part of the Houston culture. Enron’s hold has been just as gripping 15 years after its closing as it was when it was a thriving vivacious company throughout the 1990 s and early 2000 s. As Houston’s economy is in quite the upswing; Enron’s fall and economic breakdown of the city, poses a question of ethical and financial decision making that created the need for reformation of business in Houston. The moral belief of right and wrong behavior, being applied to making business†¦show more content†¦They were placing company’s in financial choke holds for future business propositions. With everyone wanting to be attached to the business of Enron they were able to get these company’s to close there eye and shake on fraudulent deals with the blind promises of financial success. Business performance was hidden from the worlds eyes, and passed off as success through undocumented lies and fraudulent business practices. Of more than 30,000 employees that were actively employed with Enron only, John Olson, Margaret Ceconi, and Clayton Verdon, chose the right things to do and performed ethically. However, many other employees just kept silent or even did the things which are obviously unethical and even illegal. Having numerous Enron executives charged with criminal acts, including fraud, money laundering, and insider trading, still only amounted in a very small pe rcentage of the guilty parties being brought to justice. Knowing that top management opened up the Pandora’s Box and created the unhealthy business environment, they still didn’t bear much responsibility for the unethical harm they caused to so many. Kenneth Lay is the founder, chairman and CEO of Enron. All the facts show that Lay was the head decision maker with a desperate need to see this company succeed, while honing in on dishonest tactics and a lack of integrity. While he was CEO, Enron was involved in multiple counts of criminal activity ranging fromShow MoreRelatedThe Impact of Ethics on the Enron Corporation2018 Words   |  9 PagesEthics is something that is very important to have especially in the business world. Ethics is the unwritten laws or rules defined by human nature; ethics is something people encounter as a child learning the differences between right and wrong. In 2001, Enron was the fifth largest company on the Fortune 500. Enron was also the market leader in energy production, distribution, and trading. However, Enron s unethical accounting practices have left the company in joint chapter 11 bankruptcy. ThisRead More The Impact Of Ethics On The Enron Corporation Essay1877 Words   |  8 PagesEthics is something that is very important to have especially in the business world. Ethics is the unwritten laws or rules defined by human nature; ethics is something people encounter as a child learning the differences between right and wrong. In 2001, Enron was the fifth largest company on the Fortune 500. Enron was also the market leader in energy production, distribution, and trading. However, Enrons unethical accounting practices have left the company in joint chapter 11 bankruptcy. This bankruptcyRead MoreEnron and Worldcom Case Study1225 Words   |  5 PagesEnron and WorldCom Case Study This report is based on the demise of Enron Corporation and WorldCom. Both the firms are demised due to the ethical lapses. These ethical lapses come into existence when managements of the firm, uses unethical practices to accomplish the goals of the firm. Maintaining financial and accounting standards in the business practices are necessary. The profession of accounting has become a mockery due to the accounting scandals that took place all over the world in theRead MoreCorporate Ethics Essay1520 Words   |  7 Pages The board of directors is also highly influential to a corporation and should therefore also be held accountable for supporting a corporation’s ethical code of conduct. The board of directors is responsible for looking out for the best interests of shareholders (Cross Miller, 2012). The board of directors was designed to monitor executives, however in practice this is not always the case (Cross Miller). Obviously this is monitoring is a necessary duty. A p roposed change to ensure that theRead MoreCorporate Social Responsibility Of The Enron Corporation1124 Words   |  5 Pageswill look at the Enron Corporation and discuss its application of Corporate Social Responsibility (CSR) or in actuality its irresponsible behavior as related to social responsibility. We will revisit what CSR is and discuss Enron’s philosophy regarding its use and function within the corporation. We will discuss the consequences of Enron’s irresponsible behavior and the far reaching effects it had on society. Corporate Social Responsibility are actions taken by a corporation that have positiveRead MoreEnron : A Look At Ethics994 Words   |  4 PagesEnron: A Look at Ethics Enron is known worldwide for being responsible for one of the largest corporate scandals in U.S History (History.com Staff). This once well-respected corporation rose as high as number seven on Fortune magazine’s list of the top 500 U.S. companies and employed over 21,000 people (History.com Staff). However, after failed attempts of hiding their large-scale corporate fraud, corruption, and scandalous activites, the corporation was forced to file for bankruptcy which ultimatelyRead MoreA Corporation With No Morals1036 Words   |  5 Pages A Corporation With No Morals Some teenagers today, may not know what business ethics are. Well, business ethics is the difference between right and wrong in the business realm. There are so many companies with good business ethics but in our world we only hear about the companies with the bad ethics. One of those companies is called Enron. Enron is a gigantic corporation that deals with the electrical power in Dallas, Texas. Enron may have destroyed many people’s lives due to the companyRead MoreEnron : Enron And Enron Scandal Essay1269 Words   |  6 PagesEnron was one of the largest energy, commodities, and services company in the world. It was founded in 1985 and based in Huston, Texas. Before its bankruptcy on December 2, 2001, there are more than 20,000 staff and with claimed revenues nearly $101 billion during 2000. Enron was the rank 16 of Fortune 500 in 2000. In 2001 it revealed that Enron’s financial report was planned accounting fraud, known since as the Enron scandal. In the Enron scandal, Enron used fraudulent accounting practices to coverRead MoreWhat I Learned from Studying the Rise and Fall of Enron693 Words   |  3 Pagesand no need for regulations. But this is not an ideal world and these problems happen every day. The business world is not exempt from this problem. Many businesses rely on ethics to help guide their company successfully. Our textbook Business Ethics: How to Design and Manage Ethical Organizations Denis Collins defines ethics as, â€Å"the set of principles a person uses to determine whether an action is good or bad† (5). All over the world there are businesses that take part in unethical behavior forRead MoreAnalyzing Ethical Behavior920 Words   |  4 Pagesfunctioning in the corporate world, it is an essential to include moral ethics. Ethics is also particularly imperative when laboring with financial information. It is very hard to have faith in someone managing plenty of money. Corporations in the past have distorted thei r financial statements in regulation to look superior to stockholders, without thinking of the penalty that may be a consequence if they get caught. If a corporation does not encourage good quality ethical conduct within the business

The Marketing Opportunities and Threats Posed by the Growing Importance of Socially Conscious Consumer Free Essay Example, 5500 words

Basically setting of prices is an effective and critical stage for every management. It involves many factors to be considered to set the final price of the product. From the sales point of view, the manager has to set a competitive price through which they can earn more profit. The ratio of sales increases and they can compete well in the market. Whereas accountants are reviewing the prices to effectively reduce the cost in order to have high-profit margins. All these factors are considered to set the prices. From my point of view, the accountant's point is valid. the prices are set in such a way to earn maximum profit. Whereas I totally agree with the sales manager s point of view, is to set competitive prices to excel in the market. The sales managers can play a drastic role in price setting. The prices of the products are such which brings high yield and simultaneously gets high sales from the market. The price setting process also considers the point on which the consumer has t o pay indirectly the sales tax. We will write a custom essay sample on The Marketing Opportunities and Threats Posed by the Growing Importance of Socially Conscious Consumer or any topic specifically for you Only $17.96 $11.86/page There are many factors which can gain bad publicity for the company. It could be because of some dissatisfied employees, or customers, due to some accidents or some mishap at the factory area. It could be anything which costs heavily to the company. The competitors takes advantage of such incidents and the financial effect are adverse in such cases. The share price of many companies in such situations falls rapidly. Whatever the case may be which results in bad publicity. The key is how to handle the situation. Most of the companies avoid having public dealing or meeting which creates a negative impression in such a situation.

Java Events and How They Work With Event Listeners

An event in Java is an object that is created when something changes within a graphical user interface. If a user clicks on a button, clicks on a combo box, or types characters into a text field, etc., then an event triggers, creating the relevant event object. This behavior is part of Javas Event Handling mechanism and is included in the Swing GUI library.   For example, lets say we have  a JButton. If a user clicks on  the  JButton,  a  button click event is triggered, the event will be created, and it will be sent to the relevant event listener (in this case, the ActionListener). The relevant listener will have implemented code that determines the action to take when the event occurs.   Note that an event source must be paired with an event listener, or its triggering will result in no action. How Events Work Event handling in Java is comprised of two key elements: The event source, which is an object that is created when an event occurs. Java provides several types of these event sources, discussed in the section Types of Events below.The event listener, the object that listens for events and processes them when they occur. There are several types of events and listeners in Java: each type of event is tied to a corresponding listener. For this discussion, lets consider a common type of event, an action event represented by the Java class ActionEvent, which is triggered when a user clicks a button or the item of a list.   At the users action, an ActionEvent object corresponding to the relevant action is created. This object contains both the event source information and the specific action taken by the user. This event object is then passed to the corresponding ActionListener objects method:   Ã¢â‚¬â€¹void actionPerformed(ActionEvent e) This method is executed and returns the appropriate GUI response, which might be to  open or close a dialog, download a file, provide a digital signature, or any other of the myriad actions available to users in an interface. Types of Events Here are some of the most common types of events in Java: ActionEvent: Represents a graphical element is clicked, such as a button or item in a list. Related listener:  ActionListener.ContainerEvent: Represents an event that occurs to the GUIs container itself, for example, if a user adds or removes an object from the interface.  Related listener:  ContainerListener.KeyEvent: Represents an event in which the user presses, types or releases a key.  Related listener:  KeyListener.WindowEvent: Represents an event relating to a window, for example, when a window is closed, activated or deactivated.  Related listener:  WindowListener.MouseEvent: Represents any event related to a mouse, such as when a mouse is clicked or pressed.  Related listener:  MouseListener. Note that multiple listeners and event sources can interact with one another. For example, multiple events can be registered by a single listener, if they are of the same type. This means that, for a similar set of components that perform the same type of action, one event listener can handle all the events. Similarly, a single event can be bound to multiple listeners, if that suits the programs design (although that is less common).

Art Is A Kind Of Illness Essay - 1708 Words

Art can be defined differently by each person. In fact, many recognized artists from different fields have diverse definitions about art. For example, Pablo Picasso stated: Art is a lie that makes us realize truth, at least the truth that is given us to understand. Or the famous choreographer Twyla Tharp who said that Art is the only way to run away without leaving home. Even this interesting definition by Giacomo Puccini: Art is a kind of illness. For me, art can be any form of expression, but it must have human interaction involved and contain aesthetics. But, what is politically charged art? One must start by asking: What is politically charged? If I search on the dictionary, it appears as: â€Å"Of or related to the state, government, the body politic, public administration, policy making.† Therefore, I can conclude from the last definition that something politically charged is something involved in politics or related to politics, which brings another question: if the def inition of art is so diverse and unique by the person, can art that is politically charged be defined differently depending on the individual or the political preferences of the person? Based on the definitions given, we can say that for art to be considered politically charged it does not necessarily have to favor our political preferences. It can actually be in form of a protest as well, but it must be defined as art. Then, it can be considered politically charged. There are movements that we canShow MoreRelatedChildhood Depression And Its Effects On Women845 Words   |  4 Pageschildbearing age. Divorced or widowed women, however, have higher rates of depression than married women. Unfortunately, although the majority of cases of depression are treatable, there are limited resources within the country. Finding treatment for mental illness is difficult in India. According to Huffington Post, â€Å"Nearly half of those with severe mental disease aren t treated and of those with less severe versions, nearly 9 in 10 go uncared for† (Koshy, 2016). The government of India recorded that 1 inRead MoreDifferent Forms Of Depressive Disorders1642 Words   |  7 Pagessymptoms which interfere with your ability to work, sleep, study, eat, and enjoy life (â€Å"What is Depression?†). Major depression can be passed down from generation to generation in some cases, but also may affect victims that have no trace of the illness in his family history. MDD can be diagnosed to patients who experience some of the many symptoms on a daily basis. These symptoms include: fatigue, feelings of worthlessness, guilt, indecisiveness, insomnia or hypersomnia, anhedonia (loss of interestRead MoreAnalysis Of Dr. Cibelli s The Great Van Gogh 1226 Words   |  5 PagesWhen one hears the word  "art† there are a few names that instantly come to mind. Picasso, Monet, and of course, the great Van Gogh are some of the best, to name a few. In Dr. Cibelli’s presentation on success despite adversity, we took a look at Van Gogh and the struggles he had to overcome in order to make it to the top of the art world. In order to get an understanding of Van Gogh’s artworks, we must first get to know the very man himself. As it turns out, according to Dr. Cibelli, Van Gogh’sRead MoreThe Development of Social and Healthcare Systems in the UK1683 Words   |  7 Pagesall have been or will be in need of some sort of care in our lives. Old age is a particularly prevalent aspect of care that has received considerable attention in the literature and the press. 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Roughly it can be said that it is a 4000-5000 yearsRead MorePsychiatric Hospital Is A New Facility That Replaced The Old Administration Building1081 Words   |  5 Pagesvarious activities. In addition, there are also cottages to house a total of sixty patients to help those ready to transition to more independent living. It provides a transitional housing for patients.. Community rooms, such as computer training room, art studio, classroom for adult education are provided for patients. The wellness area consists of a basketball court, a Gazebo and a pool, providing a variety of recreation facilities. During my interview and observation, I found that the hospital fullyRead MoreIts Kind of a Funny Story Response1346 Words   |  6 PagesTitle: It’s Kind Of A Funny Story Author: Ned Vizzini Date Started: 4th April Date Finished: 6th May Text Type: Novel Genre: Drama Country of Origin: America Craig Gilner is a clinically depressed teenager. He gets accepted into exclusive school in Manhattan, promising him a good future if he is to excel. The pressure of being the average kid in class, piling up homework, pot smoking â€Å"so called† friends and the daily thoughts that he’s a failure beats him down into a deep depression. CraigRead MoreThe, The And, And Artist, Georgia O Keefee, By Edgar Allen Poe1108 Words   |  5 PagesIt is common to perceive artists of any kind as more eccentric than the general population. An artist must be able to see the world in ways most would not be able to. However, this attribute has been connected socially and scientifically with â€Å"madness†. 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This model moves towards knowing complex nature of people with their social nature and interrelate with their complex nature and their personal environments as theyRead MoreThe Effects Of Physical Abuse On Mental Illness929 Words   |  4 PagesToday, a colossal four hundred and fifty million (and growing) people in the world suffer from some form of mental illness in the world, however, only around one third of them seek any form of help (who.int World Health Report). This number was probably much lower in 1904, when this story was written, but I imagine it was also much more shameful a nd frightening to admit that you had a problem and needed help with all of the closer knit neighborhoods and insane asylums that have closed down over

Avatar and Imperialism - 686 Words

The movie Avatar shares many themes with the Age of Imperialism. In the movie, the human protagonist takes the form of a local alien Navi in a conflict between humans and the Navi. The conflict arises because the humans in the film have arrived at the home of the Navi, Pandora, and begun to exploit its resources. At first, they ignored the Navi, but their quest for resources is now taking them into direct conflict with the native peoples of Pandora. The Navi are the only humanoid residents of Pandora, which is otherwise populated by abundant flora and fauna. In the imperialism parable, the Navi are the native peoples of Africa, the Americas, Australia and Asia; while the humans in Avatar are representative of the Europeans during the Age of Imperialism. During the Age of Imperialism, Europeans spread across the globe, setting up colonies and exploiting the resources of the lands that they found. When they began to set up colonial rule in those lands, there was tremendous suffering among the native peoples. Many native peoples during the Age of Imperialism lost their way of life to the imperialist powers. In Avatar, the loss of a way of life, and in broad the loss of culture altogether, is a theme explored in when the humans seek to destroy the Hometree as part of their plan to exploit the resources of the planet. The loss of the way of life for the Omaticaya people mirrors the dramatic changes to the way of life that can be found in the Age of Imperialism. NativeShow MoreRelatedDepiction of Imperialism in Avatar715 Words   |  3 PagesGeography (2009) defines imperialism as an unequal human and territorial relationship, usually in the form of an empire, based on ideas of superiority and practices of dominance, and involving the extension of authority and control of one state or people over another (p. 373). In the socio-political sphere, the Age of Imperialism lasted from about 1870 until World War II, however, this theme had a major impact on literature and in film, as can be seen in James Camerons Avatar (2009). Major imperialisticRead MoreParallels of Imperialism and Opression i n Avatar Essay1609 Words   |  7 PagesLiterature Film Parallels of Imperialism and Opression in Avatar Set on the planet Pandora, Avatar is a science-fiction story of a money-hungry corporation’s attempt to conquer and excavate the land of humanoids known as Na’Vi. Jake Sully is a paraplegic, who is sent to space to complete his deceased brother’s mission because they share the same genome, which is necessary to navigate the expensive avatar that had already been cloned. We learn that the avatar is basically a mind-transporterRead MoreAvatar, By James Cameron1710 Words   |  7 PagesJames Cameron’s film, AVATAR, is set under an imperialistic narrative of invasion for commercial gain, complete with the side story of â€Å"ethnographic exploration† in the name of science, on the planet of Pandora. The year is 2154, but the story is an old and familiar one - the Western colonization of non-Western peoples and the exploitation of their natural resources, such as land, oil, gold, or labor. While it is impossible to deny the impact and visual experie nce of the film and its commercial achievementsRead MoreActing White, by Stuart Buck724 Words   |  3 Pagespassage the author believes that racism is deeper than slavery, it has evolved to our modern day movies such as Avatar. Mitu goes into dept of how whites are more dominant in avatar than the blacks. The movie portrays many ethnic heroic roles defending the Navi. Many believe the navi are African Americans due to their braids and resemblance to color. Some may question the film but Avatar is a racist film. In other words the white messiah came into play when discussing the film. The author’s conflictRead MoreThemes Of Avatar841 Words   |  4 PagesWill White People Stop Making Movies Like Avatar?†, a recurring theme she’s noticed is the theme of white guilt. In her essay, Newitz depicts the movie Avatar as nothing more than a colorful rehash of this (apparently) common white guilt scenario. This is where the main white protagonist leaves the oppressive ( white) side to join the oppressed native side upon seeing the error of his ways. Some Americans, including Newitz, believe that movies akin to Avatar possess an underlying motive, which includesRead MoreAvatar, An Former Paraplegic Marine1029 Words   |  5 PagesIn the 2009 James Cameron film Avatar, an ex-paraplegic Marine, Jake Sully became indirectly involved with an expedition to natural resource rich Pandora, an extraterrestrial planet needed by Earthens to continue existing thanks to inevitable raw material exhaustion. For Jake, his call to adventure began when his life course was altered due to the â€Å"random† death of his scientist brother. Little did Jake know, with his cynical attitude, that his life was about to change for eternity. InitiallyRead MoreAvatar, By James Cameron1765 Words   |  8 PagesAvatar is one of those profound movies with a deep meaning that strikes different emotions of the audience, which they might have not known they had. It hit mos t of the questionable topics that are mostly unspeakable now. Avatar is a spectacular movie written and directed by James Cameron. The movie is set in a breathtaking alien world called Pandora, which is inhabited by the Na’vi race. At first, they are viewed as a primitive wild, race but in reality they are more highly evolved than the audienceRead MoreAvatars Message About Imperialism, Corporations, and the Environment2674 Words   |  11 PagesJames Cameron’s Avatar has been hailed by movie critics as one of the greatest and most pivotal films of all time. A critic for the Detroit Times stated in his critique of the: â€Å"I have seen the future of films, and it is Avatar (rottentomatoes.com).† Critics and audiences alike were entranced by the fast paced and intense science fiction film that was released during the Thanksgiving holiday in 2009. Many were marveled by the immense amount of detail, dedication, and creativity that it took toRead MoreCesaire: Th e Discourse on Colonialism Essay1111 Words   |  5 Pagesdominate inferior subjects in nations throughout the globe. Throughout the essay, Cesaire provides reasoning for the socially constructed experiences of those dictated by colonial imperialism, particularly Africans, and proletarian conflicts in Europe. In such a way, Cesaire suggests a critical course of colonialism, imperialism, capitalism and communism – fundamental themes in political and intellectual agenda, and in the declaration of the intellectuality in non-European societies. In the beginningRead MoreAvatar as an Allegory1879 Words   |  8 PagesAvatar as an Allegory HUM3321-14 Sean Gilman Avatar as an Allegory HUM3321-14 Sean Gilman Sean Gilman Jeffrey Bennett HUM3321-14 13 December 2011 Avatar as an Allegory In the 1600s and 1700s, the British began to migrate to and colonize â€Å"The New World†, America. As they arrived, they met a society for whom they displayed little compassion and much hostility.  Ã‚  The British invaded their land and oppressed the Native American people for hundreds of years due to their cultural differences

Marketing Principles - Hennes And Mauritz

Question: Task 1 (LO 1) a. Examine a few definitions (at least two) of marketing and explain the marketing process with example drawn from HM.b. Discuss the different kinds of marketing orientations and recommend the most suitable marketing orientation for HM. Task 2 (LO 2) a. Analyse the macro and micro environmental factors that influence the marketing decisions of HM.b. Propose a new product for HM and examine the concept of segmentation and recommend segmentation criteria and targeting strategy to be used for the newly developed product.c. Identify factors that will influence buyer behavior and propose a new positioning strategy for your organisation and its newly developed product. Task 3 (LO 3) a. Using HM as your chosen company, explain how the new product was developed to achieve sustainable competitive advantage.b. Evaluate a range of distribution methods that HM can use for the newly developed product to provide convenience to a target group of customers.c. Discuss and critically evaluate the various pricing methods used by businesses and recommend pricing strategy that HM can use for the newly developed product.d. Explain the concept of integrated marketing communication and discuss the elements of promotional mix including extended the extended marketing mix as relevant to HM's newly developed product. Task 4 (LO 4) a. Evaluate the marketing mix variables for two segments of the consumer market and discuss how different it would be for businessto-business services (B2B).b. Assuming that HM decides to enter the international market with the newly developed product, examine and discuss the differences between domestic marketing and international marketing. Answer: Introduction: The retail industries in the UK are developing its position gradually and competitor brands are emerging as well. The economic climate always posed a challenge to the changing lifestyle of the population during the economic recession. The improved economic prospects help to strengthen consumer confidence. During 2013, it was posed that the economic recession was coming to an end (The Guardian, 2015). The macro economic factors helped to improve employment level, GDP and other disposable incomes of the nation (Gronroos, 2006). In UK, the groceries dominate the retail sector (Ruddick, 2014). Tesco is the largest retailer in UK, followed by ASDA stores, Sainsbury and Morrison (BBC News, 2013). These supermarkets mainly focus on the drinks and food followed by a range of non grocery products as well. Because of the multi channel retailing availability it is possible to expand their business with wide range of products in the market. Task1a) Definition of marketing and the marketing process drawn from HM: According to AMA, Marketing can be defined as a set of activity and a process for communicating, creating, exchanging and delivering value to its clients, customers and society at large. This means that an organization can connect and communicate to the target audience to sell its products and services. This helps customers to build a strong relationship with the company as well (Pride, 2011). Dr Philip Kotler defined marketing as the art and science of exploring, creating and delivering value that can satisfy the needs of a target market for a profit. Marketing is a process that measures, defines and quantifies the size of the identified market as well (Clulow and Reimers, 2009). Marketing is a process of management that includes 4Ps: Product, Price, Promotion and Place. It is based on thinking about the business in accordance to customer preferences and their satisfaction. In marketing selling plays an important role and this mainly concerns about how to make profit out of a business transaction. Marketing Process: The marketing process starts along when a strategic plan has been formulated and evaluated. The marketing process starts immediately after this. The process of marketing begins with analyzing market opportunities, selecting the target market and to develop the marketing mix. The marketing process begins with analyzing the market opportunities. It is important to evaluate the long run opportunities as well to improve the business units performance. This kind of extensive research also helps the company to gather information about their customers and also keep a view about the environmental changes and its competitors as well. The next step is the selection of the target market. In this process the customers are delivered greater value and this allows deliberate analysis of consumers. Selection of target market includes deliberate analysis of consumers. It is important for the companies to satisfy all the consumers in a given market. It is also important to divide the total market and choose the best segments and strategies to implement them which are known as market positioning. The next step is to develop the marketing mix which is a set of controllable marketing variables that helps to bring out the response from the target market. The marketing mix consists of 4Ps which are product, price, place and promotion. An effective marketing company aligns all the 4Ps together to achieve overall objectives of the company (Kahn, 2005). The next step is to design and put into action the marketing mix that helps to achieve the overall objectives as well. The last step is the market analysis part which involves analyzing companys strength and weaknesses and also recommends other inputs to all the management functions as well. Marketing process of HM: This process develops with the marketing mix of the company. HM products are very fairly priced which is a big advantage in the UK market. Its fashion is also very trendy and updated. The company is also expanding its business in Europe as well. The company also spends a lot of money on promotional aspects including the advertising cost as well. Benetton is worlds largest fashion retailer but it could not provide latest fashion trends. This advantage was taken by HM and it attracted the young shoppers (Robson and Katsikeas, 2005). b) Different Kinds of marketing orientations and recommend suitable one for HM: Production Orientation: This means that the business should give more importance to the production of goods and services so that it leads to economies of scale by maximizing profits and reducing costs thereby. Emphasis is given on the design and quality of the products. Product Orientation: This lays emphasis to the functional features and high quality of the products. Such a company believes that if they have superior quality products then they can cater more customers. Sales Orientation: the focus is simple here that is to produce the product and sell it to the market to make profits. Market Orientation: This type of a company makes all types of businesses keeping in minds the choice and preferences of its customer. Feedback is also taken from them so that new ideas can be implemented thereof (Special issue on international marketing, strategic orientations and business success, 2010). HM mainly focused on two types of orientations: One is product orientation and the other one is market orientation. The company focused on product orientation to cater to more number of customers and design new clothes which can attract young shoppers and it is according to the latest trend .And the other one is market orientation because HM wanted to expand its business in Europe as well. Task 2 a) Analyze the macro and micro environmental factors that influence the Marketing decisions of HM. HM is a Swedish retail company who main selling point is selling fashionable items at a cheaper price. HM runs about 1800 shops today in more than 34 countries. The macro environmental factors affecting the marketing decisions of HM are: Political Legal Factors: These include areas such as taxation policy, business legislations, etc. HM is subordinated to various laws and policies because it is a public limited company. The company is also affected by International and Business law. A lot of plants are involved in the production process therefore it is difficult to adhere all international work standards as well. HM tries to fabricate their products by supplementing the working conditions as well. Child labor is also inhibited by the company and certain statutory provisions are strictly followed by HM (Jensen, 2007). Economic Factors: these include factors that help in determining purchasing power, economic growth, income distribution and industrial structure as well. The company is also influenced by the price and supply of imported goods. Socio cultural factors: HM connects to high quality of fashion with affordable prices so that it is affordable to everybody. It should update itself and adapt with the social trends as well. Technological factors: new products are being developed constantly in accordance with latest technical support to expand permanently and reach the target. Environmental factors: HM have started awareness among its employers and suppliers not to use any product and sustain ecological and social matters as well. The micro environmental factors are explained by the SWOT analysis. Strength : HM is one of the largest global fashion retailer. All the stores offer quality and trendy clothing at the same time. There are guest designers as well. Weakness: The changing macro economic condition is one of the weaknesses that the company is facing. Also buying large volume may lead to overstocking (Ratnasingam, 2006). Opportunity: HM is focusing on to the online shopping and the company is also planning to expand its business. Threat: Competitors like Zara, Forever 21 are posing threat to the company as a result the company may lose its target sample of population (gren and Ayla, 2009). B) To propose a new product for HM and examine the concept of segmentation and recommend segmentation criteria and targeting strategy to be used for the newly developed product. HM is a fashion oriented company which focuses to changing design processes. The company always focuses to meet the future needs and aspects of its target customers. With a strong design group it was proposed to HM to draw inspiration from real fashion shows and design their clothes accordingly. HM depends on product orientation to bring designer clothes at a low price. It is suggested to launch footwear section for men and women as this can give them an extra edge over clothing (Ratnasingam, 2006). The market segmentation of HM is that to build strong relationship marketing in line with the different levels offered to the company. HM should mainly focus on psychographics segmentation catering the social class, personality variables and lifestyle maintained in different countries. The company should target mainly the younger generation who are fashion freak and whose taste and preferences changes according to the fashion updated in the country (Quinn and Dibb, 2010). C) Identify factors that will influence buyer behavior and propose a new positioning strategy for your organization and its newly developed product. The factors that will influence the buyer behavior are personal factors such as age, gender, lifestyle and income. Cultural factors involve language, beliefs, etc. Psychological factors involve perceptions and learning. Personal factors also play an important role because the company caters to youngsters. According to the new product conceptualized most commonly used products used by females are tall heels catered to working class women. Positioning should be done according to the perception and understanding level from consumers point of view (Ji et al., 2014). Task 3A) Using HM as your chosen company, explain how the new product was developed to achieve sustainable competitive advantage. HM developed its new product that is footwear in the market. It was necessary to anticipate such a change in the market to pose a tough competition to its competitor brands like Zara, Forever 21 etc because those brands only focused its production to the apparel segment. By developing this segment as their product line HM thought that they could reposition its sales. Therefore HM could sustain an extra advantage over its competitors. B) Evaluate a range of distribution methods that HM can use for the newly developed product to provide convenience to a target group of customers. Logistics and distribution channel plays an important role to get any product in the market. These channels act as an intermediary to the consumers and business. There can be direct distribution also where the producer directly supplies the product to the market. HM can employ a team in its production offices who can give inspiration for the updated clothing trends. HM must refine its distribution strategies and this can improve the flow of production. The retail stores are also located from geographic vicinity as well (Menzel, Harrysson and Ristinmaa, 2008). C)Discuss and critically evaluate the various pricing methods used by businesses and recommend pricing strategy that HM can use for the newly developed product. The different types of pricing strategies are as follows: Premium pricing: This indicates a price that is higher than the competitors. This is a good option to those companies who are penetrating a new market. Penetration pricing: this strategy is established to enter a market with a low price to attract customers and raise awareness about the brand. Economy pricing: This type of companies caters to a specific segment and is very price sensitive in approaching the market. Price Skimming: this strategy is used to get maximum revenue compared to its competitors. Psychological pricing: this strategy is used to establish their products in minds of its consumers. HM used Economy pricing strategy to bring and develop its new products in the market. Being a renounced brand name in UK, there was no need to enter any particular market as such and gain importance (Baule and Blonski, 2014). D) Explain the concept of integrated marketing communication and discuss the elements of promotional mix including extended the extended marketing mix as relevant to HM's newly developed product. Integrated Marketing Communication refers to combination of all the methods as how a brand can be developed to bring a product in the market among its target customers. In IMC, each and every aspect of marketing works together to maximize cost and level of production. We can also say that IMC is a strategic implementation tool which helps to provide clarity to the business (Cadogan, 2012). The promotional mix includes four elements: Advertising, Personal Selling, Sales Promotion and Public Relations. HM spends a lot of effort on promotional aspects that involves direct marketing and outdoor marketing as well. Advertising: HM can advertise its products through local newspapers, allowing discounts, through hoardings and billboards as well. The company can also go for online advertising in face book and twitter to bring the new product in the market. Personal Selling: The Company cannot go for this approach as products are based in te retail stores itself. Sales Promotion: HM can widely use this form of promotional mix. The company has come up with the idea of online shopping and they have created their own website also from where customers can buy the products and choose from the available variety as well. The extended marketing mix of HM is explained below: Product: HM is known for developing low priced products at a cheaper price. The company focuses on fashionable designs and also caters to designer wear clothes for its consumers. Its product line includes jeans T-shirts, fashion shirts, cardigans, jewelry, purses dresses etc. Price: HM is known to have developed economical pricing strategy to provide high quality products at a lower price. Place: The Company mainly operates in North America, Asia, and Europe. The company is headquartered in Sweden and it is trying to develop and expand its business. Promotion: HM uses mobile marketing and advertising through SMS. Company can broaden its location stores throughout USA. HM can also cater face book for promotion and other chat websites (Dominici, 2009). Task 4A) Evaluate the marketing mix variables for two segments of the consumer market and discuss how different it would be for business-to-business services (B2B). To answer the above question HM Denis jeans wear and footwear is considered to see how it varies with individual age and income. Price: HM uses price as a signal to reach different segments. The company offers high end fashion at a reasonable price so that customers those having lower budgets can buy stylish products. Individuals who have high income and low age will prefer colored jeans or Capris along with high heeled shoes but those with average income and aged people will prefer light colored denims and flat shoes. Product: HM understands the dynamic change in fashion. Therefore the company should be focused more on its design. Customers who are young will prefer new designs but old people will give preference to the quality (Mathieson, 2010). Place: HM understands that location is an important factor. Here age plays an important role. Young people are more use to internet so they can go for online shopping but working professionals and others will prefer for a shopping with family in the weekend and visit the retail stores. Promotion: There should be new offers and deals coming up in the market so that HM can cater to the younger generation. Business to Business involves activities that buy in small quantities and one person makes this decision and product prices are fixed. B) Assuming that HM decides to enter the international market with the newly developed product, examine and discuss the differences between domestic marketing and international marketing. Domestic market is a term that sells its product in own country. It is very easy for any company to launch a product in the market. On the contrary International marketing offers global view of the market and helps the company to capture more market share. This also helps to earn more revenues for the company (Newton, Powell and Duncan, 2008). Factors differentiating international market from domestic market are as followed in accordance to the company perspectives: Size: HM is a company that expanded internationally. The company has its business in Asia, Africa and North America as well. It deals with export business as well as foreign investments. Benefits: International businesses cater to entertain with more benefits compared to domestic businesses. HM was benefitted by way of earning foreign exchange and this led to more growth prospects and greater utilization of production services. Market Fluctuations: HM could withstand the marketing fluctuations by stabilizing their growth rate in accordance to current market situation. Operations: HM could expand its operations internationally by leveraging import and export of materials all over the world. Domestic market leads this type of expansion on a small scale. Technology: Global exposure to HM gave an international brand recognition which helped the company to sustain their growth and business at the same time (Special issue on international marketing, strategic orientations and business success, 2010). Conclusion: From the above assignment it can be concluded that HM did a lot of effort to accomplish its stability and growth all over the world. HM maintained a strong brand preference over the youngsters because of its economy based pricing with latest trend s in fashion. HM formed a strong brand recognition catering to have selective brand with a strong apparel line focusing more on its product line and how to develop it. HM focused to introduce new product in the market and also wanted to make that product universally viable and sustainable to growth and high market sustainability. HM focused on its Macro environmental factors as well and tried to focus on latest technology. The main principle of HM was that it focused on building up high customer relations and has a good knowledge about what their customers prefer and design clothes accordingly. References: Barker, R. (2013). Strategic integrated communication: An alternative perspective of integrated marketing communication?.Communicatio, 39(1), pp.102-121. Baule, R. and Blonski, P. (2014). The Demand for Warrants and Issuer Pricing Strategies.Journal of Futures Markets, p.n/a-n/a. BBC News, (2013).How Tesco came to dominate. [online] Available at: https://www.bbc.com/news/magazine-23988795 [Accessed 2 Mar. 2015]. Cadogan, J. (2012). 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Henry Viii Essay Research Paper On June free essay sample

Henry Viii Essay, Research Paper On June 28, 1491 Henry the VIII of England was born. This immature adult male will organize his ain church. He will win to the throne in 1509. He will besides get married six adult females! Something good will go on when he is king, he will unify England and Wales and will besides make some bad things like put to deathing people who would non follow his regulations. In 1539, the Act of Supremacy declared Henry to be the caput of the Church of England. King Henry the VIII of England had a good side and a bad side. Though popular with the people of England, and besides really gifted, he had many bad times and many good times for himself. Henry was non merely selfish but, , handsome and had a hearty personality. He was besides a talented bookman, linguist, composer, and a instrumentalist. He was talented at many athleticss and was besides good with the ladies. Henry was the 2nd boy and the 3rd kid of his male parent. Henry the VIII died in 1509. The lone ground Henry would go male monarch is because of his brothers, Arthur, decease in April of 1502. Soon after that, Henry would get married his first married woman, his brother ( Arthur? s ) widow, Catherine of Aragon. Many married womans would follow after her. During most of his early reign, Henry relied on Thomas Cardinal Wosley to make much of the political and spiritual activities. Henry shortly got tired of his matrimony with Catherine of Aragon, so he decides that he doesn? T want to be married to her anymore. One of his implicit in grounds is that Catherine fails to bare a male inheritor. He tells Thomas Wosley to speak to the Catholic Pope so he can disassociate Catherine. But, Cardinal Wosley wasn? T able to convert the Pope. Thus, in 1529 Henry took Wesley? s authorization off from him. Henry so appointed Sir Thomas More. Through Thomas Cramner, Henry got the divorce that he wanted with Catherine of Aragon and so married Anne Boleyn. Cramner now the Arch Bishop of Canterbury, made Henry? s matrimony with Catherine nothingness and his matrimony with Anne valid. This made the Pope ferocious. So in 1534, King Henry had the parliament base on balls a jurisprudence stating that the male monarch, non the Pope, would from now on be the s upreme caput of the Church of England. # 8220 ; Thus, # 8230 ; .. the entry if England into the Reformation motion was an accident, the consequence of a side issue # 8230 ; the desire of King Henry VIII to acquire an revocation of the matrimony between himself and his legitimate married woman Catherine # 8230 ; . # 8221 ; ( Belloc, ibid. , pp.22-23 ) Since Henry was now in charge of the Church, he was traveling to do some alterations. He had all the Bibles translated into English. He so had all the people take an curse for this jurisprudence. But Sir Thomas More, Cardinal, and John Fisher wouldn? T accept the spiritual domination of the English sovereign, so they were so executed. These alterations bit by bit led to the formation of the Church of England In 1536, Henry accused his 2nd married woman, Anne Boleyn of criminal conversation. Then, Henry executed her. A few yearss after that, he married a immature adult female by the name of Jane Seymour. Jane Seymour, Henry? s 3rd married woman, was the female parent of Henry? s merely legitimate boy. Jane Seymour died after bearing the kid. Edward the VI was Henry? s merely legitimate boy. A twosome of old ages after Jane Seymour had died, Henry decided to get married one time once more. He married a German princess by the name of Anne of Cleaves. In 1540, Henry was told that Anne of Cleaves was a beautiful and pretty immature adult female. However, when Henry eventually saw her, he found her to be rather unnactractive. Therefore, he so divorced Anne of Cleaves and so beheaded Thomas Cromwell for holding tricked him. Bing unloyal to God every bit much as Henry perchance could, he made the determination to get married his 5th married woman by the name of Catherine Howard. Catherine Howard was so summarily executed in 1542 for being unchaste prior to marriage with Henry the VIII and for perpetrating criminal conversation. Henry had merely one more married woman to travel. In 1543 Henry married his 6th and concluding married woman, Catherine Parr. Catherine so survived Henry and so lived on to get married 4th hubby. In 1536, during Henry the VIII? s reign, England and Wales were eventually united as one state. During the 1280? s, after Edward the I had conquer Wales, the Welsh people had revolted several times against the English people, due to Edward? s conquer. But, the Welsh people eventually accepted the thought of integrity with the English people. In the Acts of the Apostless of 1536 and 1543, Henry joined both Wales and England under one system of authorities. When Ireland was made a state or land in 1541, King Henry so became the male monarch of Ireland. Henry, now the male monarch, had many wars with Scotland and France. During 1542 King Henry? s military personnels defeated the Scots at Solway Moss. In 1544, Henry? s military personnels besides captured Boulogne-sun-Mer from the Gallic, and so a peace pact was made when Henry received an insurance from France in 1546. Henry? s wars with Scotland remained indecisive in malice of some little triumphs. Though he opposed the Reformation, h is really ain creative activity of a national church started the existent beginning of the English Reformation. On January 28 1547, Henry the VIII of England died in the metropolis of London. Henry was buried in Saint Georges Chapel in the celebrated Windsor Castle. During the reign of Edward the VI, Henry the VIII? s merely legitimate boy, the parliament passed many more church reforms. But, so in 1553, Edward? s half sister, Mary, the girl of Catherine of Aragon, rhenium established Catholicism as the province faith. Even though Henry altered the Church, he did non even wish to present Protestant philosophy. Those people who refused to accept the Church of England and its instructions were executed. # 8220 ; On 30 July, 1540, of six victims who were dragged to Smithfield, three were reformists burnt for dissident philosophy, and the other three Catholics, hanged and quartered for denying the male monarch? s domination. Of all the legion suffering existences whom Henry sent to executing, Cromwell, possibly, is the lone 1 who to the full deserved his destiny. Looking at the last 15 old ages of Henry? s life, it is difficult to happen one individual characteristic which does non arouse repulsive force, and the efforts made by some authors to gloss over his misbehaviors merely give cogent evidence of the extraordinary bias with which they approach the subject. # 8221 ; ( Catholic Encyclopedia: Henry VIII ) The lone of import spiritual alterations made during his reign were the licensing of an Engli sh interlingual rendition of the Bible, the issue of Cramner? s litany and the interlingual rendition of English of certain parts of the traditional service. In decision, Henry the VIII of England was non merely a talented and rich chap, but he was besides unpatriotic to God and made many errors. Making the Church of England was likely his greatest accomplishment as the King of England. Coercing people to follow a certain faith and make what he told them to make was one of his lowest accomplishments. # 8220 ; Apart organize the two Queenss? with their confederates, ? Henry VIII? s list of putting to deaths compromised cardinals, bishops, archimandrites, priests, bookmans, equals, knights, middle-class citizens and many adult females of soft birth: the amount entire ran into 100s # 8230 ; . # 8221 ; ( ibid. , p.256 ) Henry the VIII was non merely a selfish, affluent adult male but a atrocious swayer and a large evildoer.